Restoring an online retailer's BBB profile from 2.33 to 5 stars
Everything about this brand looked credible, except one BBB profile ranking near the top of Google with a 2.33-star rating. Here is how we removed the two complaints behind it and restored the profile to 5 stars.
One weak spot
The website was clean, the product was solid, and the brand looked credible everywhere that mattered. Except one place.
Its BBB profile sat in the top five Google results for the brand name, showing a 2.33-star rating and two complaints for anyone researching the company.
Leads were landing on it before they ever reached the website. Some of them never made it past it.
Why it stayed there
Nobody had flagged it internally, and nobody knew it could be fixed.
Most businesses see a BBB complaint and assume it is permanent. They write a response, move on, and hope people do not notice.
The same profile, before and after
Two complaints were dragging the rating down to 2.33. Once they came down, the profile settled back at 5 stars.
What we did
We reviewed both complaints against BBB's own content standards and built the case for removal.
Both were taken down, and the profile was restored to 5 stars.
The outcome
The profile that used to greet prospects at a 2.33 now shows 5 stars, and it no longer works against the brand at the exact moment buyers are deciding.
2 complaints removed
Both flagged and taken down under BBB's own content policies.
Back to 5 stars
The profile fully restored once the complaints were gone.
Top 5 on Google
The damaging profile is no longer the first thing prospects find.
Is a bad review profile the first thing people find?
If a BBB, Trustpilot or Google profile is dragging down how buyers see you, tell us what is out there. We review it for free: what can be removed, and how far the rating can move.
Get a free assessment