Restoring fitness coach Zakk Colburn’s credibility in search

Zakk Colburn Founder, Personal Trainers Business Incubator (PTBI)

Zakk Colburn, founder of the Personal Trainers Business Incubator (PTBI) and a multi seven-figure fitness entrepreneur, was targeted by false reviews and Reddit threads from people who had never worked with him. One thread alone, ranking for branded searches, cost an estimated $100,000 in lost business.

Published with the client's consent and permission.

A false narrative ranking for his name

Zakk built a platform that helps personal trainers become profitable online coaches, consistently helping clients earn $10,000 per month or more and establishing him as a recognized mentor in the fitness industry.

Then he became the target of false reviews and Reddit threads from people who had never worked with PTBI. These posts appeared in high-authority subreddits, including r/Scams, and ranked on Google for branded searches like “Zakk Colburn reviews” and “PTBI scam”, with an estimated $100,000 in lost business from missed deals and broken trust.

What we did

Rather than chase one post, we removed the false content at the source, cleared it from Google, and rebuilt page one around real proof of his results.

Thread removal at the source

Reddit Admin takedowns

Google deindexing

Authority content

Presence restructure

How we protected the brand

Threads removed Branded content ranks Credibility reinforced Reputation recovered

With the targeted threads removed and deindexed, results-focused branded content now leads page one for “Zakk Colburn” and “PTBI reviews”, restoring his credibility and client trust.

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