Is it possible to delete your Trustpilot business page?

By Pablo Marques

Author

9 min read

Estimated reading time

27 June 2026

Published

Summarize this post with:

ChatGPT Gemini Claude Grok

Trustpilot is one of the most influential review platforms on the internet, and for many companies, appearing there is synonymous with trust. When a business displays real reviews, customers feel they can rely on it more.

Part of that trust comes from something uncomfortable: on Trustpilot, there is no “delete account” button that removes your presence from one moment to the next.

No company is immune to a reputation crisis or a negative review, sometimes not even a fair one. When that happens, the first reaction is usually to look for how to delete your Trustpilot business page as quickly as possible.

For this reason, understanding how Trustpilot handles business profiles and what you can actually do with them makes the difference between acting strategically or making the situation worse.

Can you delete a public review profile on Trustpilot?

No, a company review profile on Trustpilot cannot be deleted at will, because that goes against the platform’s policies.

Although it may feel frustrating, that rigidity is precisely what makes Trustpilot a reliable platform.

If a profile with good reviews could be deleted whenever its owner decided, those reviews would lose their value for the people reading them.

However, “not being able to delete the page” does not mean “not being able to do anything.” The control over what that profile shows is, to a large extent, still in your hands.

What is the difference between deleting the profile and deleting the account?

They are two different things, and confusing them can lead to the wrong decisions.

A profile is the public page where reviews appear, while the account is the business access associated with that profile.

The problem is what happens afterward. When you delete your account, the profile becomes “unclaimed,” but it remains visible to anyone, and you lose the tools needed to manage it.

That is why deleting the account rarely solves the problem. In practice, you lose control over a profile that will continue to exist anyway.

Is there any real way to remove a Trustpilot profile?

Yes, but only in one very specific case and not in the way most people imagine. You cannot close a profile simply because you have 700 reviews and no longer want to use the platform.

Trustpilot’s policies do not allow that voluntary closure, and sending an email requesting it usually does not lead to any result. The only real route appears when the business is no longer active.

In that scenario, you can submit a case to Trustpilot’s Content Integrity Team to request that the profile stop receiving new reviews. If accepted, the platform removes the write-a-review button and the profile stops receiving new ratings.

From there, that profile can be deindexed from Google using the search engine’s own removal tools. It may still exist inside Trustpilot, but it stops appearing where it really matters.

How do you manage reviews if your business is still active?

If your business is still operating, closing the profile is not an option. In that case, the objective changes, and the work is done review by review.

Removing a review can be attempted externally, without access to the profile, or internally, with the profile claimed.

Reporting a review without access to the profile

Externally, Trustpilot has a public form that you can find by searching for “report a review.” You copy the review URL, open the form and select the reason, keeping in mind that the platform only removes a review if it violates its rules, never simply because it is negative.

The most common valid reasons are the following:

• It is not based on a genuine experience.
• It includes personal information.
• It contains offensive or illegal content.
• It is spam or advertising.

Managing reviews with a claimed profile

Internally, claiming your Trustpilot business profile gives you slightly more room to act, although it comes with a requirement that almost nobody mentions.

You can only claim it using an email from the same domain as your website, never with a personal email address, and if you lose access to that email, recovering it can become very complicated.

Once inside the Business account, you can also flag service reviews from your business profile when you believe they violate the platform’s guidelines.

Whichever route you choose, all reports end up in the same place: Trustpilot’s Content Integrity Team, which combines artificial intelligence with human reviewers.

Reviews that cannot be removed and how to reduce their impact

Before investing time, it is worth knowing that some reviews are almost never removed.

These usually have a label above the text, such as merged, redirected or invited. The most delicate ones are invited reviews, because if you invited that person to leave the review, you can no longer challenge it through the usual routes.

However, the fact that a review remains published does not mean its impact is inevitable. Responding professionally is one of the most underrated tools, because a polite, clear and well-structured response can sometimes carry more weight with the reader than the negative review itself.

You can also add two complementary actions:

• Encourage your satisfied customers to leave genuine reviews.
• Work on search engine suppression to reduce the visibility of negative content.

Even if the profile continues to exist, reducing its presence in searches for your brand greatly decreases the real damage, because most people do not go beyond the first page of Google.

Conclusions on how to delete a Trustpilot business page

Wanting to delete your Trustpilot business page is a natural reaction, but the platform is designed so that total removal is not possible except in very specific cases. Accepting this is the first step to focusing your energy in the right direction.

The distinction between profile and account summarizes everything: you can delete the account, but the public profile remains. That is why the smart strategy is not simply to disappear, but to take control of what that profile says about you.

Reporting reviews that violate the rules, responding with judgment and reducing the visibility of negative content are actions that, when combined, help restore balance to your reputation.

Take back control of your online reputation We can review your case and offer a personalized solution to help you take back control of what’s being said about you or your business online. Get a quote in less than 24 hours →

Subscribe to our newsletter

Reputation insights and industry news from the Carl Media Removal team, straight to your inbox. No spam, unsubscribe anytime.

Subscribe